Google Ads Report
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Google Ads Monthly Performance Summary
Clicks
MoM % Change
%
This is when someone clicks your ad, such as when they click on the blue headline. Clicks can help you understand how well your ad is appealing to people who see it.
Impressions (Impr.)
MoM % Change
%
An impression is the number of times your ad comes up or is shown in a search. The total number of impressions is the number of times your ad was shown during the selected timeframe.
Clickthrough Rate (CTR)
%
MoM % Change
%
This number tells you how often people who see your ad click on it relative to the number of times your ad is shown (impressions). Clicks ÷ Impressions = CTR. It’s a good indicator of how well your ads are performing, and if the message in those ads is relevant to the people you’re trying to reach.
Industry Average: 3.27% // iVET360 Client Average: 4.25%
Average Cost Per Click (Avg. CPC)
$
MoM % Change
%
This is the average amount you’re paying for each click. Total cost of your clicks ÷ Total number of clicks = Average CPC. Understanding this number will help you gauge how your ads are doing compared to other veterinary practices who are using Google Ads.
Industry Average: $2.62 // iVET360 Client Average: $2.53
Conversions
MoM % Change
%
This is one of the most important numbers to know, because it tells you if your ads are converting people into clients. A conversion is when someone who clicks on your Google Ad takes an action that benefits your practice. At iVET360, a conversion is counted each time one of the following actions take place:
- A contact form is submitted via your Google Ads landing page
- Someone clicks to call the practice, either from the landing page or the ad itself
Cost Per Conversion (Cost / conv.)
$
MoM % Change
%
This tells you the average cost of each conversion. Total spend for the month ÷ Number of conversions = Cost Per Conversion. Simply put, it’s what it costs you, on average, to acquire an appointment opportunity for the practice.
Industry Average: $78.09 // iVET360 Client Average: $21.02
Conversion Rate (Conv. rate)
%
MoM % Change
%
How often a click becomes a conversion is your conversion rate. Conversions ÷ Clicks = Conversion Rate. This conversion rate will help you understand how appealing and persuasive your ads, landing pages, and/or website are to your target audience.
Industry Average: 3.36% // iVET360 Client Average: 12.11%